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06 Sep 2016
Why Comcast is Re-Branding With XFINITY?

On this analysis and opinion piece, lets check out Comcast along with their new brand called XFINITY, the main reason it really is needed, and whether or not it will succeed.

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Suddenly, new level of competition is changing the environment for Comcast. They are some of those companies that is working hard to re-invent their relationship using the customer. To date it's got not worked, so as a next thing they are re-branding the business.

They hope whenever they change the name and the brand that customers will neglect the problems. The thing is appropriate, even so the plan's not.

The organization will likely be called XFINITY. Nonetheless they have not yet fixed what hurt the Comcast name. Well, i think the newest name will not likely work where did they want.

Comcast and their relationship using the customer are already hitting sour notes for many years. With competition building, they are trying to repair their image.

Since the company attempts to reinvent itself with it's warm-hearted advertising, and improving their customer care by having more operators, in the event you ask the shoppers, generally speaking the problem is not fixed yet.

Because there has become little focus on the customer in the past, set up company reverses itself completely now, it'll still be a few years prior to the customers recognizes the change. This happened with Sprint within the 1990's. Sprint fixed their customer support problems, but did not benefit for quite some time once the customer finally caught on.

The Comcast issue is they say a very important factor and do another with all the customer.

An example is the recent shift into a digital network. Currently Comcast has two types of services. You are digital network and contains a converter box, and the other features a less expensive basic analog cable service.

Comcast has suddenly started to force its customers of the basic analog intend to change to their basic digital service. That small difference in the name doesn't give a good representation in the problems the shoppers being forced handle.

Area by area, Comcast is transforming their network to digital. I listen to reporters everywhere looking for comments with this story since it rolls into their town.

The marketing rule Comcast is breaking is this. Otherwise happy customers who choose to do nothing will lose channels. Customers are able to opt out of your changes and make their existing service. At the very least for the transition period.

Instead these customers will drop from almost 100 channels to 20 something channels. If they wanted the channels they'd before they need to save money monthly and rent a converter box for every television.

The difficulties with forcing the customers can use to generate this transformation so quickly are many. This goes contrary to the rules of building good relationships. One of many big difficulties for Comcast may be the hit on their brand. Upset customers remember.

To begin with there's no quick channel surfing. Changing channels was instantaneous. Now it will require another possibly even between channels. That spoils the enjoyment for several. A hit about the brand.

Second it is more. Customers need to acquire these converter boxes to make the additional channels work. Then they need to pay Comcast, per box, or per TV, on a monthly basis. Many chose not to have digital because they was lacking room for or didn't want the converter boxes. What a problem customers will have to manage. Another hit around the brand.

Third, since they have to pay because of these boxes monthly, customers only get boxes for the televisions they watch often. They just don't buy boxes for that more infrequently used sets. On those customers cannot watch all of the channels. An illustration is at a guest room. Seldom used, however when someone is in there they are able to not view television the same as before. Industry is now handicapped just a number of channels. Another hit about the brand.

Fourth would be the long lines outside Comcast stores with very upset customers waiting to book converter boxes for them to get back to where we were holding. I stopped by several times to speak with customers. The lines were way too long, and lasted two months along with the customers were very upset. Another hit about the brand.

Fifth will be the company's signal. Customers had quality problems on occasion, however with this new digital network these complications are most often far more numerous and more durable. Another hit on the brand.

Some great benefits of this digital system are several extra channels far better quality picture, but to inform you the facts the image was fine before also. Many customers think this variation is just not worth every penny, yet they're made to help it become and incur extra costs, and not have service on each of their TV's.

To make matters worse this variation was forced on customers, whether or not they are interested or otherwise not. Comcast broke a vital marketing rule. Don't force visitors to change. Offer something new and permit them to choose. Allow customer live in charge. If you have to produce a change, introduce a transition amount of 12 months or two for customers to obtain a better feel.

Comcast would have seemed like the level of company who thought about the customer through the process. This is their explanation appear like bullies in a childhood schoolyard.

Comcast shot themselves from the foot using this type of move. Before it didn't matter for many years. They'd no competition in order that they had nothing to risk. Now however there exists growing competition.

First there is certainly satellite tv for pc. These days there are a more impressive threat. A nearby telephone company offering television. AT&T is providing Uverse and Verizon is providing FiOS inside a growing amount of places. According to various awards they've got received it is very quality.

The good news for the customer could be the information mill changing to a customer-oriented place, instead of the company oriented place. Meaning the consumer can vote with their feet.

A good customer reputation is the vital thing. That's built beyond showing respect for that customer. Comcast instead gives with one hand and gets rid of using the other. They keep ripping open the customers can use wound , nor have the opportunity to heal.

This is why this new brand comes into play. Comcast hopes XFINITY will breath new life to their market worn name. Count on seeing them pouring a lot of money into advertising the effort. On the other hand don't think it is going to work, not.

Until they realize they must fix the problems first, then re-brand, I would not think this new name work. Customers will realize quickly how the name differs, however the troubles are exactly the same. The price of the brand new brand is going to be lost.

We have met with Comcast executives and like them. They appear like nice people. The thing is they do not connect the dots and realize that what they do making use of their company as a way to grow, also impacts countless other people, their clients.

They haven't explained why they're forcing the buyer to handle these complications. Why they need to upgrade the network. They do not give the customer the respect they need.

Comcast should understand they have to involve the consumer, not dictate in their mind. Particularly when competitors are building as well as their risk is bigger than in the past.

Advice; fix the difficulties, then customize the brand. Explain why this can be necessary. And show respect for that usage. You will have far more success with all the effort!

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